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News31 March 20251 min read

Cloud Is More Like Fog: What You Cannot See

We’ve grown comfortable with the idea of “the cloud”—a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

Mark Fermor

Mark Fermor

Director & Co-Founder, Firevault

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A foggy harbour at twilight with industrial buildings barely visible through dense fog, teal water reflections

We’ve grown comfortable with the idea of “the cloud”—a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the marketing, the cloud is murky. It’s shared. It’s complicated. It’s foggy. And most of all, it’s not really yours.

When you upload to the cloud, your data enters a vast, interconnected system where visibility and control are diluted. You rely on third parties to keep your most important files safe, while they often mine metadata, log access, and expose your information to potential breaches.

FireVault rejects this model entirely. It doesn’t live in the cloud. It doesn’t connect to the internet. It gives you one thing the cloud never can—total, personal control. Your files aren’t just stored; they’re locked away, physically unreachable, until you say otherwise.

In a world of fog, FireVault is clarity. No third-party access. No shared infrastructure. Just your data—yours alone.

About the author

Mark Fermor

Mark Fermor

Director & Co-Founder

The driving force behind Firevault's market presence, combining commercial vision with deep tech insight.

Share this article

News31 March 20251 min read

Cloud Is More Like Fog: What You Cannot See

We’ve grown comfortable with the idea of “the cloud”—a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

Cloud Is More Like Fog: What You Cannot See
Mark Fermor
Published by Mark Fermor, Director & Co-Founder

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