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2026PowerSchool62.4M records stolen2026DISA Global Solutions3.3M records stolen2026Globe Life850K records stolen2026NHS ScotlandUndisclosed records stolen2026HertzUndisclosed records stolen2025Marks & Spencer9.4M records stolen2025PayPal35K records stolen2025Jaguar Land RoverUndisclosed records stolen2025Co-operative GroupUndisclosed records stolen2024National Public Data2.9B records stolen2024Ticketmaster560M records stolen2024Change Healthcare100M+ records stolen2024AT&T73M records stolen2024Dell Technologies49M records stolen2023Progress Software (MOVEit)77M+ records stolen202323andMe6.9M records stolen2023Royal MailOperations halted records stolen2023British LibraryUndisclosed records stolen2023MGM ResortsUndisclosed records stolen2022Uber57M records stolen2022LastPass33M records stolen2022Optus9.8M records stolen2022Medibank9.7M records stolen2022Twitter5.4M records stolen2026NHS ScotlandUndisclosed records stolen2026HertzUndisclosed records stolen2025Marks & Spencer9.4M records stolen2025PayPal35K records stolen2025Jaguar Land RoverUndisclosed records stolen2025Co-operative GroupUndisclosed records stolen2024National Public Data2.9B records stolen2024Ticketmaster560M records stolen2024Change Healthcare100M+ records stolen2024AT&T73M records stolen2024Dell Technologies49M records stolen2023Progress Software (MOVEit)77M+ records stolen202323andMe6.9M records stolen2023Royal MailOperations halted records stolen2023British LibraryUndisclosed records stolen2023MGM ResortsUndisclosed records stolen2022Uber57M records stolen2022LastPass33M records stolen2022Optus9.8M records stolen2022Medibank9.7M records stolen2022Twitter5.4M records stolen2026PowerSchool62.4M records stolen2026DISA Global Solutions3.3M records stolen2026Globe Life850K records stolen
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Operational Model

The Firevault Butterfly

Win Business. Earn Trust. Build Reputation. Protect Everything That Matters.

The Butterfly is a structured way to govern sensitive data across your organisation that clients notice, partners value, and competitors cannot match.

It maps your sensitive data and assigns dedicated Vaults by role, relationship, and purpose, from sales pipelines and client records to board papers and commercial strategy.

Start with Your Own Vault
Butterfly Operational Model

What Changes When You Adopt Butterfly

Most organisations store sensitive data across email, shared drives, and disconnected systems. Butterfly replaces that with a structured model that clients can see and trust.

Without Butterfly

Lost deals, weaker relationships, reputational risk

  • You lose bids because you cannot show prospects how their data will be governed
  • Client relationships weaken over time because stewardship is invisible
  • Renewals depend on relationships alone, with no evidence of ongoing care
  • Board papers and commercial strategy sit in the same folders as everyday files
  • When a prospect asks how you protect sensitive materials, the answer is generic
  • Completed matters disappear into shared drives, erasing your track record

With Butterfly

Stronger pipelines, deeper trust, commercial advantage

  • Win bids by showing prospects a dedicated, governed space for their data before they sign
  • Strengthen renewals because clients can see ongoing stewardship, not just hear about it
  • Accelerate deal cycles with structured, ready to share commercial materials
  • Build referral networks because clients recommend firms that visibly care for their data
  • Demonstrate board level governance maturity that wins enterprise contracts
  • Create an auditable archive that proves reliability years after a matter closes

Butterfly turns data governance from a cost centre into a commercial advantage. Clients choose you because they can see the care. They stay because the evidence is always there.

The Methodology

Built on Four Principles

Every Butterfly deployment follows the VPPP framework: Vault, Policy, Permissions, Purpose. These four principles ensure consistent, structured governance across your entire organisation.

V

Vault

Each stakeholder, team, or relationship gets their own dedicated Vault, physically isolated so one environment can never compromise another.

P

Policy

Governance rules are configured per Vault: retention periods, access schedules, and compliance requirements tailored to each deployment.

P

Permissions

Role-based access ensures the right people see the right data at the right time, with full audit trails.

P

Purpose

Every Vault has a defined purpose: client files, executive documents, supplier data, or regulatory archives. Purpose drives structure.

The 360 Vault Topology

Your organisation sits at the centre. Internal stakeholders are on the left, external relationships on the right, with completed matters flowing to the Archive. Each component is physically isolated.

Internal Wings

Your organisation's people

Board Wing

Strategic Governance and Oversight

Board papers, strategic plans, and succession documents. Each board member gets their own Vault with complete governance over sensitive materials.

ChairNED 2NED 3NED 4NED 5

C-Suite Wing

Operational Confidentiality

Pricing strategies, M&A plans, and competitive intelligence. Executive Vaults can be hosted externally with Firevault for additional segregation.

CEOCFOCTOCIOCMOCROCPO
Butterfly Architecture
Customer

Central hub

External Advisors

Legal, Accountants, Consultants

Confidential Comms

Secure data exchange

Client Facing

External data rooms

Client Facing Vaults

Secure Data Rooms

Commission a Vault for every client relationship or sales opportunity. Sensitive proposals, pricing, and contracts are exchanged securely with pre-arranged, timed access.

Client 1Client 2Client 3Client 4Client 5Client 6Client 7

Supplier and Partner Vaults

Secure Third-Party Collaboration

Suppliers and partners collaborate through dedicated Vaults with pre-arranged, time-limited permissions.

SuppliersPartnersDistributorsConsultants
ARCHIVE

Post-transaction retention

External Hosting Option

Customers may consider Firevault hosting the C-Suite Vaults externally, in a different location to the main data. This provides additional segregation, isolating crown jewel data outside the corporate perimeter.

Archive as a Service

When a timed event occurs, such as the end of a transaction, the Vault and its content are securely archived for a defined retention period. Accessible in real time should you need to, like a digital library.

Board Wing

Chair, NEDs — Strategic governance

C-Suite Wing

CEO, CFO, CTO — Operational confidentiality

Client Facing

Client Vaults 1–7 — Secure data rooms

Suppliers and Partners

Third-party collaboration Vaults

Archive

Post-transaction retention

What Each Wing Delivers

Each wing addresses a distinct area of your organisation with clear business value.

Win More Business with Confidence

  • Close deals faster with governed, ready-to-share materials
  • Stand out in bids by demonstrating structured stewardship
  • Dedicated Vaults with identity-verified access windows

"Well-governed commercial assets help your teams move faster and your clients notice the difference."

Earn Trust That Drives Growth

  • Turn data stewardship into a reason clients choose you
  • Strengthen renewals and referrals through demonstrated care
  • Purpose-built environments for each client relationship

"Trust is earned through consistent action. Butterfly gives you the structure to prove it."

Lead with Confidence and Clarity

  • Inspire investor confidence with a clear governance narrative
  • Succession-ready access with full continuity
  • Controlled sharing scoped to leaders and counsel

"Confident leadership starts with knowing your most important information is structured and accessible only to the right people."

Build a Reputation for Reliability

  • Demonstrate organisational maturity that wins enterprise clients
  • Respond to compliance enquiries with confidence
  • Immutable offline sets with governed retrieval processes

"Organisations that archive well are organisations that clients trust to handle their most important work."

Butterfly in Practice

From professional services to healthcare, local government to technology sales. Each deployment is tailored to the organisation.

Professional Services

Law firms, accountancies, and consultancies deploy client Vaults for secure matter management and document exchange.

Client filesDue diligenceLegal contractsAdvisory reports

Healthcare

Practitioners hold personal information on patients in dedicated patient Vaults with strict access controls.

Patient recordsMedical historyTreatment plansConsent forms

Local Government

Authorities use safeguarding Vaults organised by postcode or age group for sensitive child protection data.

Safeguarding recordsCase filesInter-agency commsAudit trails

Technology Sales

Commission a Vault per sales opportunity to exchange sensitive data with partners, distributors, and prospects.

PricingNetwork schematicsRFPsLegal documents

Non-Profit Organisations

NFP Vaults protect sensitive data relating to beneficiaries, donors, and operational matters.

Donor recordsBeneficiary dataGrant applicationsBoard papers

Supply Chain

Supplier Vaults isolate intellectual property and sensitive product development data from external partners.

IP documentsProduct specsSupplier contractsR&D files

Why Organisations Choose Butterfly

The Butterfly gives you something competitors cannot offer: a structured, physical framework that proves to clients how seriously you take their data.

Structure sensitive data so your teams collaborate faster and your clients feel confident

Demonstrate governed access that earns trust in every conversation and bid

Offer physical isolation that no software-only competitor can match

Turn data governance from a cost centre into a business-winning advantage

Ready to Get Started?

Start with a Vault to experience governance first hand, or map your organisation's data landscape with our free discovery tool.

Free Mapping Tool
Mark Fermor
David Bailey
Kenny Phipps
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